John Wood's Portfolio

COKE IS IT! Poster

Working alongside ForPeople and Coca Cola brand teams to develop a new and cohesive playbook, collateral and supporting brand DNA video for Coca-Cola's branded product and merchandise offerings, creating a system that displays the 3 core product areas and how they can interact to create exciting new collections and product ranges.

Scope of work >>>
Creative direction & development
Asset creation

Using Format