Culture blindness is a condition or view held by an individual or community that is blind to the importance of culture and cultural diversity. We created a multi-channel campaign that focus’ on the idea of ‘Cultureblindness’ and by analogy refers to the idea of ‘Monoculture’ or a homogenisation of cultures and a life viewed through a monochrome lens.
Culture is the colour we see in everyday life, my campaign doesn’t represent a single culture or community, instead aims to engage with all cultures, to evoke a better understanding and to celebrate diversity in all its forms.