John Wood's Portfolio

Campaign Communications


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SPARK is an campaign initiative as part of a Global Transformation Programme at BT (British Telecoms) centralised around a new digital ideas submission portal were individuals can submit ideas which aim to spark change and transformation within the organisation, creating new found efficiencies and ultimately lowering costs as part of a wider series of transformational initiatives.

Scope of work >>>
Identity concept & creation
Campaign concept development
Copywriting
Campaign messaging
Event merchandise
Digital portal UI design


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