Studio Method was given the task of creating a brand refresh & new creative direction for VO5 mens. The aim was to make the visual language loud and impactful with a new sense of positioning... using the bold typographic statements and a confident new colour palette really elevated the work and made it a joy to work on... this was part of a wider brand refresh proposal which included Women’s and the overarching master brand in collaboration with Crush Agency.
Scope of work >>>
Identity concept & creation
Campaign concept & creation
Brand messaging & communication